10 Ways to Explore the Intrapreneurship Qualities That Drive Success.

Intrapreneurship is more than a trend; it’s a strategic mindset that acknowledges the potential for groundbreaking ideas residing in every cubicle and office. It recognizes that the next big innovation might come from the desk of an employee who, given the freedom and encouragement, can contribute significantly to the growth and success of your organization.

So, when we talk about intrapreneurship, we’re not just throwing around a buzzword. We’re talking about a deliberate shift in how we view and nurture talent within our company. It’s an acknowledgment that innovation isn’t limited to a select few in the C-suite; it’s a collective effort that can be sparked at any level of the organizational hierarchy.



Intrapreneurship is all about cultivating an entrepreneurial spirit among employees, encouraging them to think outside the box, take calculated risks, and proactively seek opportunities for innovation. Let’s dive into the world of intrapreneurship, exploring its characteristics, real-time success stories, and the tangible benefits it brings to companies.

As per the statistics, companies encouraging intrapreneurship often experience significant revenue growth and market expansion. According to a report by PwC, 61% of CEOs agree that innovation is a key factor in generating new revenue streams.

Surveys consistently show that organizations with intrapreneurial cultures have higher levels of employee engagement and satisfaction. A Gallup poll revealed that companies with engaged employees outperform those without by 202%.

How do intrapreneurs behave?

1. Creativity and Innovation

Intrapreneurs are the creative minds within an organization. They bring fresh perspectives, generate novel ideas, and challenge the status quo. According to a survey by Deloitte, 95% of business leaders believe innovation is essential for their organization’s success, highlighting the crucial role of intrapreneurs in this process.

2. Risk-Taking

Unlike traditional employees, intrapreneurs are comfortable taking risks. They understand that innovation often involves venturing into the unknown. A study by Harvard Business Review found that companies promoting a risk-taking culture through intrapreneurship are more likely to outperform their peers.

3. Pro activeness

Intrapreneurs are proactive problem-solvers. They don’t wait for instructions but actively seek opportunities and improvements. This proactive mindset leads to faster problem-solving and continuous improvement within the organization.

4. Initiative-Taking

Intrapreneurs don’t wait for someone else to kickstart a project or propose an idea. They are proactive initiators, always ready to take the first step. This initiative-taking behavior is a testament to their ownership mentality—they treat the organization’s goals as their own and are willing to go above and beyond to achieve them.

5. Strong Problem-Solving Skills

Intrapreneurs approach challenges as puzzles waiting to be solved. They have a knack for dissecting complex issues, identifying root causes, and formulating effective solutions. This problem-solving prowess is invaluable, as it helps organizations overcome obstacles and navigate the intricacies of a competitive business environment.

6. Collaboration and Networking

Intrapreneurs understand the power of collaboration. They actively seek opportunities to collaborate with colleagues, departments, and even external partners. Building a network of diverse connections allows them to tap into a wealth of perspectives, ideas, and resources. Intrapreneurs recognize that innovation often thrives in a collaborative ecosystem.

7. Passion and Drive

Passion is the fuel that propels intrapreneurs forward. They are deeply invested in their work, driven by a genuine enthusiasm for what they do. This passion not only fuels their own success but also inspires and motivates those around them. Intrapreneurs are not just clocking in; they are on a mission to make a meaningful impact.

8. Resilience in the Face of Failure

Failure doesn’t deter intrapreneurs; it fuels them. They see setbacks not as roadblocks but as stepping stones to success. The resilience to bounce back from failures, learn from them, and iterate on their ideas is a hallmark of intrapreneurial spirit. This resilience is a key ingredient for sustained innovation.

9. Customer-Centric Mindset

Intrapreneurs keep a close eye on the end-users—whether they are external customers or internal stakeholders. They understand the importance of meeting and exceeding customer expectations. This customer-centric mindset ensures that their innovations are not just groundbreaking but also aligned with the needs and preferences of the audience.

10. Continuous Learning

Intrapreneurs have a thirst for knowledge. They are lifelong learners who actively seek opportunities for professional and personal development. By staying abreast of industry trends, acquiring new skills, and fostering a culture of continuous learning, intrapreneurs position themselves as assets to the organization’s growth.

Latent learning is the contemporary topic of discussion these days among organizations. You can read the full article here.

The Tedx talk mentioned would help to understand the significance of Intrapreneurship in a more accurate way.

How Companies gets benefited

Increased Productivity

Companies embracing intrapreneurship witness a surge in productivity. According to a study by McKinsey, organizations with a strong focus on intrapreneurship experience a 20% increase in employee productivity.

Enhanced Employee Satisfaction

Intrapreneurial environments contribute to higher job satisfaction levels. The Corporate Leadership Council found that engaged employees are 87% less likely to leave their companies, underscoring the importance of intrapreneurship in retaining talent.

Fostered Innovation

Intrapreneurs drive innovation, ensuring that companies stay ahead of the curve and adapt to changing market trends. A report by Accenture states that 78% of executives believe that fostering a culture of innovation is critical to their future success.

A few cases may help us understand intrapreneurship better.

Google’s “20% Time”

Google’s famous “20% Time” policy allows employees to spend 20% of their work hours on personal projects. This intrapreneurial approach led to groundbreaking innovations like Gmail and Google Maps, showcasing the tangible results of giving employees the freedom to explore their passions.

3M’s Post-it Notes Innovation

3M’s intrapreneurial culture gave birth to Post-it Notes, a product that revolutionized office communication. This iconic innovation originated from an employee’s idea and is a testament to the power of nurturing intrapreneurial spirit.

Adobe’s Kickbox Program

Adobe takes intrapreneurship seriously with its “Kickbox” program, providing employees with a box of resources to turn their innovative ideas into reality. This program has resulted in numerous successful projects and reinforces the idea that supporting intrapreneurs pays off.


Intrapreneurship is not just a concept; it’s a transformative force reshaping the way companies innovate and thrive. By embracing and nurturing intrapreneurial spirit, organizations can unlock a world of opportunities for growth and sustainability in an ever-changing business environment.


  1. What is the primary difference between intrapreneurship and entrepreneurship? Intrapreneurship occurs within the confines of an existing organization, while entrepreneurship involves creating a new venture from scratch.
  2. How can companies overcome resistance to intrapreneurial initiatives? Effective communication, education, and creating a supportive environment can help address and overcome resistance.
  3. Are there specific industries where intrapreneurship is more prevalent? Intrapreneurship is adaptable to various industries, but it is often more prevalent in technology, healthcare, and creative sectors.
  4. Can small businesses benefit from fostering an intrapreneurial culture? Absolutely. Intrapreneurship is not exclusive to large corporations; small businesses can also benefit from encouraging innovation within their teams.
  5. Is intrapreneurship a one-size-fits-all solution for companies looking to innovate? While intrapreneurship is valuable, it’s essential for companies to tailor their approach based on their industry, size, and specific organizational culture.